Sunday, January 26, 2020
Ubuntu And Its Influence On Leadership Commerce Essay
Ubuntu And Its Influence On Leadership Commerce Essay This research will focuses on how Ubuntu can influence and be applied to leadership strategy management and implementation in the hospitality industry of South Africa. It is therefore important in this research to understand the differences between leadership and management in order to have a clear understanding on the influence of Ubuntu in the Hospitality industry of South Africa. Adair (2006) explains that leadership is of the spirit compounded of personality and vision and he illustrates that management as a trend of the mind more of an accurate methods, calculation and routine. This is to say that leadership is the understanding and sharing of a common purpose without which there can be no effective leadership. Adair believes that management is to manage change and leadership is to manage growth. In this research paper it will be established if the Ubuntu style of leadership and management can bring about any strategy in management and nurturing of growth within an organisation in the hospitality industry. 1.1 PURPOSE OF THE STUDY The main purpose of this research study is to realise the influence and determine the impact of Ubuntu in leadership in strategy management and implementation. Because the style of Ubuntu leadership and management involves the leading of an organisation by departing from the hierarchically structured management relations and rather introduces a cooperative and supportive form of leadership in which collective solidarity of the group is employed and respected (Prinsloo 1998). 1.2 CONTEXT OF THE STUDY The principle of knowledge within the fields of management, strategy and leadership theories and practice has been developed and adopted mainly from the Western capitalist principles, with leading thinkers in the field being mainly of European or American dissent. These thoughts have then been exported beyond American or Western boundaries as trade has moved from being multinational, through international to global, and practices such as international outsourcing have become more widespread. While some areas of Asia, mostly India, may be both responsive and adaptive to some of these Western practices, other areas of Asia and Africa as a whole are not so. This paper offers contextual understanding of how the Concept of Ubuntu or Ubuntu leadership can be able to influence on strategy management and implementation in an organization with a case study of the Hospitality industry. The Western world has mostly underpinned and still continues on supplying leadership, implementation and strategic management ideas; this is through the political systems, and economic infrastructures to Africa, since the time of the colonial times to present. Though seemingly with good intentions, these Western theories that are continuously being used in organizations (business) in Africa have not achieved their desired outcomes because many Africans find it difficult to relate to them, having to sacrifice their authenticity in order to fully embrace such Western ideals. Thus the need to find out if Ubuntu kind of leadership and management can serve the purpose of indigenous Africa to fully embrace it. This now places an interest for the need to understand the Ubuntu context as well as the indigenous thought system and, in particular, the perspective of the Ubuntu worker. 1.3 PROBLEM STATEMENT The hierarchical organizational structure in every business structure will always reflect the organized coordination which ensures that the goals and objectives of the said entity are is achieved. The aim of this proposal is to investigate the Ubuntu leadership style used in the Hospitality industry. It is very cardinal to find out if Ubuntu style has a great influence in good leadership, strategy management and implementation. It is also of great importance to discover if this kind of leadership style can achieve both the institutional and the individuals objectives and goals. The other important reason for this investigation is to find out whether or not the leaders and managers in these institutions are motivated to improve their work-place. All these issues will be investigated through answering the following questions: 1.3.1 MAIN PROBLEM The objective of this research paper is to determine the degree to which Ubuntu leadership style can influence the strategy management and implementation in a hospitality industry of South Africa. How does the Ubuntu leadership style impact on the outcome of the strategy management and implementation process in a Hospitality organization? 1.3.2 SUB-PROBLEMS Below are the sub-problems which have been identified to be ideal with the main problem and gain insight into the role that Ubuntu leadership plays in the strategy management and implementation process. Does the research literature reveal the existence of any significant of Ubuntu leadership style to be more beneficial and influential in terms of strategy management and implementation in South African Companies? Does the research literature reveal the existence of a significant relationship between Ubuntu style and strategy management in South African industries? 1.4 SIGNIFICANCE OF THE STUDY The aim is to discover how Ubuntu leadership can influence strategy management and implementation in an organisation. Thompson, Strickland and Gamble (2005: 32 34) states that crafting a strategy, no matter how complex a task is substantially easier than successfully implementing one. Strategy formulation is primarily an intellectual and creative act involving analysis and synthesis. Implementation is a hands-on, operations and action orientated activity that calls for leadership and managerial skills. Therefore Ubuntu leadership style often entails a change in corporate direction and therefore frequently requires a focus on effecting strategic change. Implementation is historically a top-management responsibility closing strategic capability gaps and making sure a company maintains strategic focus. Strategy formulation and implementation are linked through learning (de Kluyver and Pearce, 2003: 125-126). Grant (2002: 526) mentions, New organizational structures and strategic priorities point to new models of leadershipà ¢Ã¢â ¬Ã ¦.. So the question is can Ubuntu style stand to the task to play the role of top management by communicating effectively and formation of new strategies? It is said that good leadership in todays organizations calls for actively involving everyone in the organization, leaders are still ultimately responsible for establishing direction through vision and strategy (Daft. 2005: 535). Thus the concept of Ubuntu can surely apply. The results of this research will be analysed to place emphasis on the combination of leadership styles required by a transformational and transactional leader during the strategic planning process. 1.5 DELIMITATIONS OF THE STUDY The research might face the difficulty of determining when the categories are saturated or when the theory is sufficiently detailed (Creswell, 1998: 58). The grounded theory has been critical for its failure to acknowledge implicit theories which guide work at an early stage. The limitation of this theory will be taken into consideration throughout the research and data analysis because there has never been any method in social science without being criticised. Every possible out come will be taken to ensure the rigid conformity to the principles. 1.6 DEFINITION OF TERMS 1.6.1 UBUNTU The doctrine of Ubuntu has been used in almost all the parts of Africa. This culture has been of Doctrine has been most used and applied in South Africa. Most Academic commentators have pointed out the philosophical notion classification known as Ubuntu, which symbolises the beliefs, values, and behaviours of a large majority of the South African population. Ubuntu is defined by Mangaliso (2001) as humanenessa pervasive spirit of caring and community, harmony and hospitality, respect and responsivenessthat individuals and groups display for one another. Ubuntu is the foundation for the basic values that manifest themselves in the ways African people think and behave towards each other and everyone else they encounter (Mangaliso, 2001:24). Ubuntu has been viewed to be one of the most critical values in the African culture as a whole, and it is believed that this practice on the basis of management can be harmonious with the peoples of Africa. But the question still needs to answered is can Ubuntu can it compete and be of any advantage universally (Mbigi, 2005; Mangaliso, 2001). 1.6.2 LEADERSHIP Leadership has been well defined by Gray (2004) that it is managing the performance of others in any organised set up (Gray, 2004: 76). Conceivably the commonest constituent of definitions found in the literature concerns exercising influence in one way or another. This is quite clear since it implies that the exercisers of power should be able to have some ideas of their own about what they want to achieve, or what they want other individuals to do. In other words, they have vision, and are proactive in trying to turn that vision into reality by involving other people. 1.6.3 STRATEGIC LEADERSHIP Strategic leadership is defined by Daft (2008) as follows; The ability to anticipate and envision the future, maintain flexibility, think strategically and initiate changes that will create a competitive advantage for the organization in the future (Daft, 2008: 511). The other definition of strategic Leadership is of Dubrin (2004) which provides a clearer picture of the concept of strategic leadership. This definition of Dubrin helps to understand the necessity and effectiveness of carrying out strategic management. He defines it as a Strategic management refers to the process of ensuring a competitive fit between the organization and its environment (Dubrin, 2004: 401). 1.6.4 MANAGEMENT Managing culture is another element of leadership. It is the entrepreneurial leaders role to shape the organizational culture by setting example, the norms, standards and defining the values of the organization. Rossouw, Le Roux and Groenewald (2003: 167) state that managers often find it difficult to think that there could be a relationship between an organizations culture and its strategy. 1.7 ASSUMPTIONS It is assumed that for this study, the respondents of the questionnaires will answer all questions as openly and honesty as possible. The respondents will answer the questionnaires on their own and that, the questionnaires will not be completed in groups or influenced by other people or respondents. The respondents will answer the questionnaire in one sitting. All employees are ready and willing to be a part of the project work. All respondents will have technical and operational experience in their area of work. The results from this study which is focused on a particular sector (Hospitality industry) can be used in other organisation with the same Style of Ubuntu leadership in strategy management and implementation. 2 LITERATURE REVIEW 2.1 INTRODUCTION The evolution and progression of indigenous management theories and practices in Africa has been seriously affected and hindered by colonialism. The imposing of colonial administration was introduced by the western countries, and their management theories and practices are considered as the engine and the universal remedy for the continents socio-politico-economic development. The Western education, scholarship and prose generally diminished and denounced the astonishing management competency and practices of early African civilizations; this is evidenced, for example, in the building of the great Egyptian pyramids. It is assumed that these so called foreign management systems generally failed to achieve the desired results as they discountenanced African cultural inertia and social milieu. The paper addresses the development and effective if Ubuntu leadership style in Strategy management and implementation. Ubuntu leadership is an African management philosophy, which is rooted in th e African cultures, value system and beliefs, to provide the practical way for the efficient and effective running of organizations in Africa, with the aim of having a global competitiveness. The Ubuntu leadership style or the new management techniques known by different scholars, puts much of its emphasis on humanness, communalism and African patriotism, and it provides the veritable starting point for the development of indigenous African management philosophy. 2.2 DEFINITION OF UBUNTU A number of African researchers today have embarked on the advocacy for the indigenous African management philosophy that would serve the need of the African continent. In South Africa today, there is an emergency of a philosophical thought system derived from African culture, beliefs, and values and behaviours known as Ubuntu, (Ubuntu is a Bantu word meaning, broadly, sharing and community). Mangaliso (2001) defines Ubuntu as humaneness a pervasive spirit of caring and community, harmony and hospitality, respect and responsiveness that individuals and groups display for one another. Ubuntu is the foundation for the basic values that manifest themselves in the ways African people think and behave towards each other and everyone else they encounter( Mangaliso, 2001: 24). According to Poovan, du Toit and Engelbrecht (2006) Ubuntu philosophy permits administrators, leaders and managers to tap into the familiar African values to build and reinforce their work environment effectively by : Teaming up and organizing resources for survival this maintains productivity and effectiveness which deeply depends on shared values and individual contribution: it encourages focus on communal (and differences) with reliance to minimize threat to survival through conflict; creating of unified situations the spirit of solidarity, that is, mutual regard among members and individual adhesion to the group; create situations defined by group behaviours sit together, focus, on each other, co-ordinate behaviour; it enhances social oneness and participation sets up informal opportunities based on traditional pal abre central village location for gatherings, activities, mediation, decisions, events and rituals. Thus Ubuntu is considered to be an important value of African culture that can form the foundation of African management (Ubuntu leadership) philosophy that is in tune with the peoples of Africa. Though the proponent of Ubuntu leadership have argued that the concept was created as a system of management practice, for competitive advantage and to command a universal appeal beyond the shores of the continent (Mbigi, 2005; Mangaliso, 2001). Mangaliso (2001) suggests that: Incorporating Ubuntu principles in management hold the promise of superior approaches to managing organizations. Organizations infused with humanness, a pervasive spirit of caring and community, harmony and hospitality, respect and responsiveness will enjoy more sustainable competitive advantage (Mangaliso 2001: 32). Therefore, Ubuntu leadership system emphasizes on teamwork, attention to relationships, mutual respect and empathy between leader and followers, and participative decision-making. These are very fundamental principles of management, which hold promise for improving organization activities and functioning in South Africa and Africa at large. 2.3 INFLUNCES OF UBUNTU LEADERSHIP IN MANAGEMENT 2.3.1 UBUNTU LEADERSHIP The distinctive feature about Ubuntu governance is an indigenous democracy with very deep African cultures that had emerged from African traditional institutions and practices. The hallmark of African traditional governance is the focus on collective stewardship (collectivism), freedom of expression, grass-roots participation, consultation, discussion and consensus to accommodate minority needs and views (holism). The emphasis was not just on majority views but also on compromise and accommodation. The focus was on the need to reach an acceptable consensus through discussions to accommodate minority groups and views in order to avoid majority group dictatorship. This was essential because the traditional African political institution was characterized by the cultural diversity of tribes and clans, which did not disappear as a result of majority rule (Mbigi, 1997:22). This autocratic leadership style expects subordinates to be submissive and obedient. Because leadership in modern Africa is authoritarian and politicized (Kiggundu, 1988:226; Jaeger Kanunzo, 1990; 17; Blunt Jones, 1992: 6-23), such autocratic leadership styles, by expecting subordinates to be submissive and obedient, may stifle innovativeness and impede community motivation and Ubuntu. 2.3.2 MANAGEMENT AND IMPLEMENTATION For every industry especially in the Hospitality business, leadership basically deals with the human relations where problem solving, communication and decision making are promoted and cultivated. Leithwood and Mcleah (1987) indicate that highly effective leaders know many forms of decision-making are skilled in their use and are situationally sensitive in their selection of a particular approach to decision-making (Leithwood and Mcleah, 1987:35). They are thus very analytical and rational in the way they perceive and perform their functions. Basson and Smith (1991) allude to the fact that effective leaders can be selected or trained. It is also useful to think of leadership as a generic term which refers to the process characterized by the interrelationships among people as they work together in the formation and achievement of shared goals (Basson and Smith, 1991:148). Hallinger et al. (1989:9) claim that leadership in an industrial worldview influences people by developing a clear mission that provides an instructional focus for people throughout the community. Leadership does not reside exclusively with the chief or president; in fact Weber (1989:217) identifies the need to develop shared leadership in the community (Weber, 1989:217). One of the current shifts in thinking regarding leadership is a shift from an instructional to a transformational leadership. Brandt (1992:3) declared that because of change and democracy instructional leadership is out; transformational leadership is in. Such leadership is leadership for change (Brandt, 1992:3). Another important aspect in hospitality industrys leadership is the shared vision. There is the discipline for translating individual vision into shared vision. People should feel free to express their dreams, but also learn how to listen to each others dream. The fundamental role of leadership in Ubuntu setup is to create connotative meaning through significant but important rituals and ceremonies. Mbigi (1997) highlights that in traditional African communities the ultimate test of leadership maturity in terms of training and development is determined by the ease with which a new leader carries out rituals and ceremonies (Mbigi, 1997:19). It is through well-designed rituals and ceremonies that leaders can effectively manage collective meaning and collective trust. It is not just an intellectual journey. It is a symbolic and emotional as well as a spiritual journey. Therefore effective leadership in Ubuntu requires people to have convivial experiences by digging deep into their emoti onal and spiritual resources. This may be equivalent to the mission and vision in a Hospitality industry and an industrial worldview. The sense of Ubuntu leadership system is to enhance governance, collective solidarity, respect, human dignity and the right to freedom of expression, as well as collective trust and compassion. Ubuntu is central to indigenous governance systems and can be central to modern governance. 2.3.3 CAN UBUNTU LEADERSHIP SYSTEM BE RELIED UPON There are several basic management principles derived from African tribal communities that embody this philosophy, including trust, interdependence and spiritualism (Mbigi Maree, 2005). In the African management system context, the African Ubuntu philosophy represents humanness, a pervasive spirit of caring within the community in which the individuals in the community love one another. This Ubuntu approach plays a pivotal role in determining the success of any African organisation (Mangaliso, 2001:32). Ubuntu transcends the narrow confines of the nuclear family to include the extended kinship network that is omnipresent in many African communities. As a philosophy, Ubuntu is an orientation to life that stands in contrast to rampant individualism, insensitive competitiveness, and unilateral decision-making. The Ubuntu teachings are pervasive at all ages, in families, organisations and communities living in Africa. ****2.4 IMPACTS OF UBUNTU LEADERSHIP 2.4.1 EXPERIENCES OF UBUNTU LEADERSHIP Afrocentricity encompasses African history, traditions, culture, mythology, and the value systems of communities, according to Khoza (in Mangaliso, 2001:278-279), the Chairperson of Eskom, the supplier of electricity in South Africa. Khoza believes that corporations in Africa will be successful if they adopt the Ubuntu management and leadership styles, which are people-centred. It is perhaps telling that Eskom registered an after-tax profit of R5.2 billion over a period of 15 months up to the end of March 2005 after the corporation had adopted the Ubuntu management philosophy (Broodryk, 2005:17). Similarly, Wolmarans (1995:4) reports that South African Airways (SAA) adopted an Ubuntu management system in 1994. Since then, the African Ubuntu philosophy has been a driving force in the company. The secret behind its success has been the publicly stated core values of South African Airways these include corporate performance, customer orientation, employee care, corporate citizenship, integrity, safety, innovation and teamwork, which are all embodied in the Ubuntu management philosophy. Improved results demonstrate that culture and leadership style play pivotal roles towards the achievement of set goals and strategies of an organisation. Emerging African management philosophies see an organisation as a community and can be summed up in one word Ubuntu (Mbigi Maree, 2005:v-vi). An African Ubuntu management system recognises the significance of group solidarity that is prevalent in African cultures, acknowledging that an African leadership style involves group and community supportiveness, sharing and cooperation. Ubuntu-based leadership dictates sharing burdens during hard times, because by doing so, suffering is also shared and diminished. What is distinctive about the Ubuntu philosophy is the premise of a short memory of hate (Mazrui, 2001). Africans teach children to communicate effectively, reconcile, and find ways to cleanse and let go of hatred and give the children skills to do so. The Ubuntu approach to life enables people to express continued compassion and Perseverance within communities and institutions. 2.4.2 LESSONS FROM THE LIVED EXPERIENCES OF UBUNTU LEADERSHIP African organisations can build cooperation and competitive strategies by allowing teamwork based on Ubuntu principles to permeate the organisation (Mbigi Maree, 2005:93). As a people-centred philosophy, Ubuntu stipulates that a persons worth depends on social, cultural and spiritual criteria. It requires a life that depends on a normative engagement with the community, a substantive appreciation of the common good and a constitutive engagement with one another in a rational and ethical community. In this way, in order for a person to be identified as a true African, community and communality are substantive prerequisites. Communalism and collectivism are essential to the spirit of the African Ubuntu philosophy. Equally important in Ubuntu relationships is the aspect of working with others as a team (English, 2002:197; Poovan et al., 2006:17). A spirit of solidarity simultaneously supports cooperation and competitiveness amongst the team by allowing individuals to contribute their best efforts for the betterment of the entire group. In a team setting, the existence of Ubuntu as a shared value system implies that team members are encouraged to strive towards the outlined team values, which consequently enhance their functioning together as a team (Poovan et al., 2006:25; Van den Heuvel et al., 2006:48). The team is brought one step closer to being effective because of the increased level of team members commitment, loyalty and satisfaction, which ultimately has a positive impact on overall performance. Thus, management systems that tend to focus on achievements of individual team members and not the entire group are likely to miss out on all the social and collective framework of an African society. 2.4.3 IS UBUNTU STLYE OF LEADERSHIP HAVE A PLACE IN MODERN BUSINESS OPERATION Issues of corporate governance are becoming more pronounced in modern business practices. Corporate governance, which is intertwined with business ethics, is considered critical in organisational practice, as well as in general corporate productivity (Rossouw, 2005:105). The founding principles of business ethics and corporate governance are in line with the Ubuntu philosophy of regarding all members of an organisation as part of the community. It is this direct involvement of and with community members that brings about greater solidarity, love, caring and sharing within a grouping (organisation). A major governance challenge in current governance issues has been corruption, which reveals the moral depravity and badness of the perpetrators (Broodryk, 2005; Moloketi, 2009; Nyarwath, 2002). Generally, corruption is caused by a lack of commitment to moral beliefs by the perpetrators, which is in turn due to the Weak moral will of an individual towards other people. Corruption can be seen as 2.5 CONCLUSION OF LITERATURE REVIEW 2.5.1 HOW BENEFICIAL IS UBUNTU LEADERSHIP In a Western worldview, the concept leadership accommodated the sense of belonging, as did the Ubuntu worldview. Sergiovanni (1982:231) supports this when he says: leadership promotes the feeling of actual belonging, participating, being co-partners in the entire organization. In all, a leader who has leadership skills sees to the rapid growth of the organization. Leadership skills are situationally specific, of short duration, and focused on specific objectives or outcomes. The Ubuntu philosophy represents an African conception of human beings and their relationship with the community that embodies the ethics defining Africans and their social behaviours (Dia, 1992; Mbigi, 2005:75; Van den Heuvel, Mangaliso Van de Bunt, 2006:48). Africans are social beings that are in constant communion with one another in an environment where a human being is regarded as a human being only through his or her relationships to other human beings (Tutu in Battle, 1997:39-43). Therefore, the survival of a human being is dependent on other people the community and society. 2.5.2 CAN UBUNTU LEADERSHIP AND WESTERN LEADERSHIP WORK TOGETHER? ***** The Ubuntu management system and the new management techniques as advocated by African management scholars, set the revolutionary agenda for evolving an indigenous African management philosophy that will emphasize our cultural traits of humanness, communalism, and participatory decision-making in organizational life. African governments and the private sector must support the development of African management philosophy through creating an enabling environment for management research and the provision of adequate research funds or grants. 3 RESEARCH METHODOLOGY 3.1 RESEARCH METHODOLOGY / PARADIGM 3.2 RESEARCH DESIGN In investigating the phenomenon, the interpretative approach, particularly constructive-interpretative paradigm will be used in the study; taking into account its ability to generate an in-depth understanding regarding factors that impacts on Ubuntu leadership (Cohen et al, 2007:155; Creswell, 2003:52; McMillan Schumacher, 2006:318). In the course of investigations, the interpretative approach would allow, the researcher to explore, analyse, describe, and show the relationships between Ubuntu and strategy management and implementation. That will be made possible because the phenomenon of Ubuntu and leadership will be investigated in their unique and natural setting (Lauer, 2006:76). Simply put; all interviews, observational field notes and documents analyses would be done at the participant place. In employing the qualitative research design, a case study will be employed to sample participants, collect data, and analyse data as shown below. 3.3 POPULATION AND SAMPLE 3.3.1 POPULATION The focus for this study will be on employers and employees of Orion group of companies which is a Hospitality Industry. The company has staff numbering around 1000 employees. Orion is sub-divided into many different business branches and each business branch is run as a business on its own. The research study focuses on Orion group; the staff compliment at each branch is comprised of about 100 full time permanent employees. From the total number of employees working at Orion Braamfontein office, all are eligible to participate. Over 15 participants out of the 50 employees will be selected for the purpose of this study and will form the target population for the study. 3.3.2 SAMPLE AND SAMPLING METHOD The researcher will use a purposive sampling to select participants. The identified sample comprised of fifteen participants; seven men and eight women. According to Budhal (2000:62), Creswell (2003:52) and, McMillan and Schumacher (2006:317), a sample represents a small and distinct group of information-rich informants that would enable the researcher to understand the problem in depth. The criteria for selecting such information-rich sample; amongst others, is that participants who are knowledgeable, informative and willing to talk (Lauer, 2006:78; McMillan Schumacher, 2006:319). Regarding the availability of the administration offices, it will assist in maximizing privacy and confidentiality during interview sessions (Keats, 2000:30; Pedroni Pimple, 2001:11). Furthermore, purposive sampling will be done by combining strategies like site selection, network sampling and sampling by case in order to maximize its impact. Lastly, permission would be sought from the Orion Head office. Having discussed how the participants would be selected; in the next section, the proposal explains how data will be collected. 3.4 THE RESEARCH INSTRUMENT The instrument to be used for data collection is a questionnaire. The questionnaire is chosen as it is the most popular form of data collection. It is important for the questionnaire to be constructed in such a way as to gain as much useful information from the respondent as possible (Newell, 1993, 48). With this, great care, time and efforts would be put into the construction of this research studys questionnaire as to obtain as much useful information as possible. Questionnaires are created to be easy to understand, avoid ambiguous, draw up leading questions, quick and simple to answer (Kidder Judd, 1993). In this case, questionnaire will be distributed to participants and collected once they have been completed. These questionnaires will be distributed through email, containing a hyperlink to
Friday, January 17, 2020
Moral Dilemas Essay
This situation is a moral dilemma because Captain Ericson has to make a very hard decision, to either destroy the u-boat whilst killing the men in the water or to save the stranded men but risk future trouble and destruction by letting the u-boat go ie it is a situation to which his everyday morality cannot identify a solution. The ethical principles in this situation are very simple but it is very hard to determine what is best for everyone. If you sink the u-boat and kill the men you may have saved the lives of thousands of people in the future but at the same time you have slaughtered 40 hundreds of your own men who have done nothing but fight for their country. Having said this if you leave the u-boat and save your comrades from the water you have saved the lives of a few men but risked the lives of tens of thousands in the future. By destroying the u-boat he is obeying the principle of the military duty of an officer to his superiors and his country by destroying the enemy, and I quote ââ¬Å"attacking at all costsâ⬠. On top of performing his military duty by getting rid of the u-boat he is likely to save the lives of the men on convoys that would be threatened by the same u-boat if it were not destroyed. Ericson ââ¬Å"shut and battened down his mindâ⬠because it is human nature to doubt a decision directly after having made it; this is done because of our need for perfection. And so Ericson did this because he did not want nor could he allow doubt to enter his mind for even a second for fear of inaccuracy in judgement and failure to carryout his decision with precision. Also in order to be at ease with his decision he constantly needs to reassure himself that it was the right choice and this would be extremely hard to do if he constantly had doubt creeping into his head. Also he needs to block out all human emotions and pity for those men in order to make the correct decision. Some would argue that Ericsonââ¬â¢s actions were completely irrational because instead of avoiding violence and death which would have spared many lives he went ahead with his military instinct, as a result killing many men both English and foreign. Some would argue that he had the chance to come out of the situation without a slaughter on his hands, which according to the religious man would have been the moral thing to do. However we must ask ourselves what we are doing in a war if we are not prepared to make a decision based in military procedure and ethics for the greater good. Therefore from my point of view I feel that Ericson made a responsible decision taking into account the factor of the safety of other men in an extremely pressured situation, a situation which thankfully I will probably never have to make nor do I feel I would have the strength nor the character to make a well balanced decision and stand for the consequences. His decision may not have been the right one but there are always going to be people with different points of view on things but whether it was the right one or not is not really relevant nor should it be dwelt upon as everyone makes mistakes at some point in their lives. In this case it was his decision to make because his superiors obviously thought he was the right man for the job, not without reason and so he made the decision under extreme pressure and in a situation which did not have many alternatives which he had been appointed to make following not moral procedure but military procedure as is the custom during. And so taking all of this into consideration I personally feel he did the right thing. As always with a question like this we must consider both arguments. To be honest we cannot establish whether Ericson is a good person or not, as the case may be simply by examining one event as people make mistakes, that is what makes us human. Having said this there is no real reason to assume that his actions were a mistake and that he acted wrongly. On the contrary I feel that Ericson did exactly what a man in his position should do. He acted only after he was sure and only after taking into account the consequences of his actions and in this case he clearly felt that he would be acting for the greater good. In war it is the norm to sacrifice one man for the safety of hundreds of others and I feel that even thought his theory is not religiously moral it is still correct because in a time of war we have no time for things like moral issues, its either kill or be killed, the enemy will shoe no mercy so why should we. Therefore I do think that he is a good person as I simply think that he is a very stressed out man in a very difficult situation with the lives of hundreds at his mercy trying to do the right thing which is military procedure which he would have been taught; kill for the greater good. Having said this a religious man would say not necessarily that he is a bad man but that he made the wrong decision in this case because instead of avoiding murder which although is lisenced in war is morally wrong. He would look much deeper into the emotions of those men in the water which is exactly what military school trains you not to do, mixing emotions with actions can get you confused and in a military situation this can make you weak and vulnerable. Therefore in conclusion I think it is fair to say that we cannot really establish whether he is a good man or not but that according to some peoplesââ¬â¢ views he made the wrong decision.
Thursday, January 9, 2020
Margaret Sanger Quotes and Misquotes
Margaret Sanger, founder of Planned Parenthood, worked first as a nurse where she learned first-hand of the health and social problems of too many pregnancies. Margaret Sanger spent time in jail to fight for sex education, and for distributing contraceptive information and contraceptives. Margaret Sanger lived long enough to see the practice of birth control declared a constitutional right (for married couples) in 1965. Selected Margaret Sanger Quotations No woman can call herself free who does not own and control her body. No woman can call herself free until she can choose consciously whether she will or will not be a mother. Greater understanding and practice of planned parenthood, through the use of contraceptive measures prescribed by doctors and clinics, will mean that there will be more strong and healthy children and fewer defective and handicapped babies unable to find a useful or happy place in life. Woman must have her freedom, the fundamental freedom of choosing whether or not she will be a mother and how many children she will have. Regardless of what mans attitude may be, that problem is hersââ¬âand before it can be his, it is hers alone. She goes through the vale of death alone, each time a babe is born. As it is the right neither of man nor the state to coerce her into this ordeal, so it is her right to decide whether she will endure it. Everywhere we look, we see poverty and large families going hand in hand. We see hordes of children whose parents cannot feed, clothe, or educate even one half of the number born to them. We see sick, harassed, broken mothers whose health and nerves cannot bear the strain of further child-bearing. We see fathers growing despondent and desperate, because their labor cannot bring the necessary wage to keep their growing families. We see that those parents who are least fit to reproduce the race are having the largest number of children; while people of wealth, leisure, and education are having small families. It is our experience, as it was our aim, that as a result of child-spacing, and adequate care of mothers, death rates would be reduced. It is now a fact that as a result of birth control, the survival rate among mothers and children is higher. There is less suffering for all groups. Woman must not accept; she must challenge. She must not be awed by that which has been built up around her; she must reverence that woman in her which struggles for expression. When motherhood becomes the fruit of a deep yearning, not the result of ignorance or accident, its children will become the foundation of a new race. A mutual and satisfied sexual act is of great benefit to the average woman, the magnetism of it is health giving. When it is not desired on the part of the woman and she gives no response, it should not take place. The submission of her body without love or desire is degrading to the womans finer sensibility, all the marriage certificates on earth to the contrary notwithstanding. The real hope of the world lies in putting as painstaking thought into the business of mating as we do into other big businesses. Against the State, against the Church, against the silence of the medical profession, against the whole machinery of dead institutions of the past, the woman of today arises. War, famine, poverty and oppression of the workers will continue while woman makes life cheap. They will cease only when she limits her reproductivity and human life is no longer a thing to be wasted. No despot ever flung forth his legions to die in foreign conquest, no privilege-ruled nation ever erupted across its borders, to lock in death embrace with another, but behind them loomed the driving power of a population too large for its boundaries and its natural resources. A free race cannot be born to slave mothers. A woman cannot choose but give a measure of that bondage to her sons and daughters. Dire poverty drives this mother back again to the factory (no intelligent person will say she goes willingly). It is the fear of the loss of a job, debts and another mouth to feed that compels her to leave this newborn infant in the care of any one who has the room to keep it. Any friend or neighbor who works at home can take care of this little waif. Eugenists imply or insist that a womans first duty is to the state; we contend that her duty to herself is her first duty to the state. We maintain that a woman possessing an adequate knowledge of her reproductive functions is the best judge of the time and conditions under which her child should be brought into the world. We further maintain that it is her right, regardless of all other considerations, to determine whether she shall bear children or not, and how many children she shall bear if she chooses to become a mother. Women of the working class, especially wage workers, should not have more than two children at most. The average working man can support no more and and the average working woman can take care of no more in decent fashion. At times I have been discouraged and disheartened by the deliberate misrepresentation of the Birth Control movement by the opponents, and by the crude tactics used to combat it.à But at such moments invariably comes back into my mind the vision of the enslaved and supplicant mothers of America. I hear the low moans of their cry for deliveranceââ¬âa vision ever renewed in my imagination by the perusal of these letters. Painful as they are, they release fresh resources of energy and determination. They give me the courage to continue the battle. On Racial Issues A sickly race is a weak race. As long as Negro mothers die in childbirth at two and one-half times the rate of white mothers, as long as Negro babies are dying at twice the rate of white babies, colored homes will be unhappy. Negro participation in planned parenthood means democratic participation in a democratic idea. Like other democratic ideas, planned parenthood places greater value on human life and the dignity of each person. Without planning at birth, the life of Negroes as a whole in a democratic world cannot be planned. What hangs over the South is that the Negro has been in servitude. The white southerner is slow to forget this. His attitude is the archaic in this age. Supremacist thinking belongs in the museum. The big answer, as I see it, is the education of the white man. The white man is the problem. It is the same as with the Nazis. We must change the white attitudes. That is where it lies. Misattributed, Inaccurate, or Misleading Quotes When Sanger used terms like racial betterment she was generally referring to the human race, so in looking at quotes using such phrases, check the context before making assumptions. Her opinions of the disabled and immigrantsââ¬âopinions not attractive or politically correct todayââ¬âwere often the source of such sentiments as racial betterment. More children from the fit, less from the unfitââ¬âthat is the chief issue of birth control. ââ¬â A quote which Margaret Sanger didà notà say, but which is often attributed to her The mass of ignorant Negroes still breed carelessly and disastrously, so that the increase among Negroes, even more than the increase among whites, is from that portion of the population least intelligent and fit, and least able to rear their children properly. ââ¬â A quote usually taken out of context, and which was from W.E.B. Du Bois instead of Sanger Blacks, soldiers, and Jews are a menace to the race. ââ¬â A quote attributed to Sanger, but which cannot be found attributed to her in print before 1980 and which does not appear in the supposed source document We do not want word to get out that we want to exterminate the Negro population. ââ¬â A quote taken out of context (In context, its apparent that she didnt want such word to get out because such a characterization of her work was commonââ¬âand untrue. Then as now.) Sources Earl Conrad, American Viewpoint on U.S. Birth and Bias Control,à The Chicago Defender, September 22, 1945
Wednesday, January 1, 2020
Essay about A Modern Romanticââ¬â¢s View on Love - 1216 Words
Love ââ¬â a simple four letter word shrouded in mystery and many different meanings. Philosophers, poets, and writers have all tried to discern the significance or concept of love for many centuries. Plato, for example, was one such philosopher who in his work the Symposium (which means ââ¬Å"Drinking Partyâ⬠) wrote about ââ¬Å"Erosâ⬠ââ¬â the term for sexual love in Greek. The Symposium was written approximately around 384 and 379 B.C.E., and follows five elite Athenian men as they pronounce their admiration of Eros while lounging on couches listening to flute girls play in the distance. Each of the men has different backgrounds ranging from tragic poet, comedian, doctor, playboy, and even Socrates himself (Norton). All these characters bring diverse viewsâ⬠¦show more contentâ⬠¦Aristophanes explains: This, then, is the source of our desire to love each other. Love is born into every human being; it calls back the halves of our original nature together; it tries to make one out of two and heal the wound of human nature. Each of us, then, is a ââ¬Å"matching halfâ⬠of a human whole, because each was sliced like a flatfish, two out of one, and each of us is always seeking the half that matches him (Norton). This reveals how people today seem to be searching for their ââ¬Å"soul mateâ⬠ââ¬â the one that completes them. Even Aristotle once said: ââ¬Å"Love is composed of a single soul inhabiting two bodiesâ⬠(Brainyquote). But is this a realistic search? Is there really someone out there that ââ¬Å"completesâ⬠the other? Tania Vaughn, in her Ministry Blog on Christian Single Mix.com, doesnââ¬â¢t believe so. She writes: There is however, a very real feeling that we often have of something being missing or feeling as though we are incomplete. It is not because of our separation from another half, it is because of our separation from God. We were originally made to live alongside God, to walk with him as Adam and Eve first did in the garden (Christian). In other words, when we find God we are complete because He is the one weââ¬â¢ve been searching for our whole lives. He fills the missing piece in our hearts. In contrast, Lesya Li, Editor in Chief of Having Time.com, reasons: We are already whole. You donââ¬â¢t find the need to seek validation elsewhere soShow MoreRelated Comparing Dover Beach and Love Song of J. Alfred Prufrock Essays1556 Words à |à 7 PagesModernist Perceptions as Exemplified by Dover Beach and The Love Song of J. Alfred Prufrock à Matthew Arnold and T.S. Eliot, in their respective poems, share a sense of alienation, not only from other people but from nature and God as well. Arnold is writing in an age when the place of man in the universe is coming into question, for the first time since the advent of Christianity. He can no longer take the same solace in nature and the love of God that his Romantic predecessors did. While ArnoldRead More Brownings Love Among the Ruins Essay2113 Words à |à 9 PagesBrownings Love Among the Ruins Among the failed and fallen works of man, the mundane, indeed profane, outcome of our historyââ¬â¢s cyclic vastation, human affection may finally reign. This is the claim of Browningââ¬â¢s Love Among the Ruins, published in his monumental volume Men Women, in 1855. Subtler emotions of kindliness and endearment between two persons only take the foreground of our affairs when the brazen dynamo of the days of kings and their mobs collapse in their mad, millenary mill-raceRead More Romanticism in European Art and Culture Essay2490 Words à |à 10 Pagesculture. By looking at modern paintings, we can see the influence Romanticism has had throughout the generations. With Romanticism, artists have been able to take painting to different levels. The paintings are so profound that they allow the viewer to learn, develop, and acknowledge new aspects of life. The beginning of the Romantic era marked the birth of creative activities and aesthetic behaviors. Romanticism allows an artist to be creative, original, and authentic. Romantics view the world as more
Tuesday, December 24, 2019
Project Analysis Jubilee Insurance And Savannah...
Concept Paper: E-Claims EDI project Background Jubilee Insurance and Savannah Informatics have been involved in a project to automate the transmission of claims data from the health providers directly to Jubileeââ¬â¢s core medical system. The project has been going on for about 18 months. The project is part of an initiative by SHOPS and private health insurers in Kenya who identified the need to develop an industry wide EDI that will enable migration to paperless of claims administration and the insured benefits. of reduced operating costs and increased use of data analytics for business management. The project partners involved in the initial proof of concept phase are mainly Jubilee Insurance, Savannah Informatics and Gertrudeââ¬â¢s Children Hospital. If the process is successful for this pilot site, the other health providers will be involved though AKUH has been actively involved. The purpose of this concept paper is to clearly define the project milestones, timelines and Jubileeââ¬â¢s expectation in the eClaims project and define explicitly the engagement with Savannah Informatics as a key partner in the delivery of the product. Purpose Scope The following are limited to the scope of this project: 1. Eligibility checks, Pre-authorization checks in the hospitals. 2. Electronic Claims submission between Jubilee and Gertrudeââ¬â¢s Hospital. Description of the EDI Project The overall technical strategy of Jubileeââ¬â¢s partnership with SIL is informed by the following objectives:
Monday, December 16, 2019
Ten Steps Of Billing Process Health And Social Care Essay Free Essays
string(308) " or per centum collectible after deductibles, co-payment and any other decrease of the sum claimed, telephone figure or reference where an insured may obtain elucidation, information on how to register an entreaty of a denial of benefits, including the applicable timeframe to register \( Fordney, 2008 \) \." Measure One. Pre-register the patients. Obtain or verify the patient ââ¬Ës demographics. We will write a custom essay sample on Ten Steps Of Billing Process Health And Social Care Essay or any similar topic only for you Order Now Gather the patient ââ¬Ës name, reference, phone figure, day of the month of birth, the nature of the medical job, the insured ââ¬Ës name, reference, phone figure, relation of the insured to the patient, type of insurance, insured ââ¬Ës ID figure. Determine if referrals are needed or is a anterior mandate needed? Verify referral or mandate phone Numberss provided on the card, co-pay sum, co-insurance, and whether the medical job is due to an car accident, or a work related accident. This information helps to find if a commercial insurance is primary or if another insurance is primary. Information obtained at pre-registration is important to the charge procedure and decreases denials ( Deutscher, 2008 ) . Measure Two. Establish the fiscal duties for the visit. Verify insurance eligibility and find how much to roll up up forepart from the patient. Insurance and all other information demands to be check at each visit because patients may reassign from one insurance program to another, move or alteration occupations. Eligibility can alter month to month on certain types of insurance therefore these types must be verified on each visit. This is besides where an account of the installation ââ¬Ës policy on fiscal affairs is given to the patient ( Deutscher, 2008 ) . Measure Three. Check-in the patient. Obtain the medical history and demographics of new patients. Confirm with returning patients that all information is right and up to day of the month. At this point, their record should be checked for any past charges still unpaid. If the patient ââ¬Ës insurance will non be covering this visit, or if the patient is without insurance, have the patient mark a release accepting duty for the entire sum due of this visit. Some installations collect co-pays at this point ( Deutscher, 2008 ) . Measure Four. Check-out patients. Enter the medical and process codifications for the visit to set up a charge with the patient or the patient ââ¬Ës insurance. Give them all prescription, lab faux pas or referral paperwork they might necessitate for ordered work. Schedule a follow-up assignment if necessary. Besides record any minutess for this visit ( Fordney, 2008 ) . Measure Five. Reappraisal coding conformity. Obtain CPT and ICD-9 codifications from the doctor ( s ) . Verify that all information is right before come ining it into the computing machine system. All codifications should be checked for mistakes. Everything in the study should logically associate together so the insurance company understands the necessity for the medical charge applied ( Fordney, 2008 ) . Measure Six. Check charge conformity. When it comes to a charge conformity program, the stairss in the charge procedure have to be done right by the regulations and ordinances set by the conformity program. The medical records must hold the right codifications for the charge to be right. A conformity program prevents fraud from happening, and helps happen and fix mistakes in medical certification and charge. Documentation must besides follow the regulations of the conformity program as good ( Fordney, 2008 ) . Measure Seven. Prepare and transmit claims. This is largely done electronically now, and the transmittals of claims have to be HIPAA compliant. This transmittal besides involves the insurance company or the clearinghouse directing a reception of recognition of the claim filed ( Fordney, 2008 ) . Measure Eight. Monitor payer adjudication. This involves maintain an aging study which shows all outstanding claims in columns, based on how many yearss old they are in 30 twenty-four hours increases. At 30 yearss, the procedure of naming on or resubmitting the claim begins ( Fordney, 2008 ) . Step Nine. Generate patient statements. Monitoring of patient balances is every bit of import. This is handled by directing monthly statements to patients with balances owing ( Fordney, 2008 ) . Measure Ten. Follow up on patient payments and handle aggregations. Identify which statements have gone out more than one time. If it has been sent three times so it ââ¬Ës of import to allow the patient know that his or her history is in danger of being sent to aggregation ( Fordney, 2008 ) . 1.a. Brush signifiers. The brush signifier is known by several different names, such as superbill, charge faux pas, and routing signifier. This signifier is printed out and attached to the patient ââ¬Ës wellness record at the clip of check-in. Besides the identifying information, it besides contains the procedural and diagnostic codifications and whether the patient should return for an assignment. This is a combination of a measure, an insurance signifier and a rout-system used in both computing machine and paper based systems. For computerized systems, this signifier can be scanned to input the charges and diagnoses into the patient ââ¬Ës history and medical record. Some have barcodes that can be read to input the charges and diagnoses into the patient ââ¬Ës history and medical record. Some medical patterns use the brush signifier as a routing sheet and as an bill to the patient. When used as a routing sheet, it becomes a beginning papers for insurance claim informations. The brush ââ¬Ës process and diagnostic codification subdivisions should be updated on reprinted twice a twelvemonth, based on alterations, add-ons, and omissions of procedural and diagnostic codifications ( Fordney, 2008 ) Explanation of Benefits. The Explanation of Benefits ( EOB ) , besides referred to as remittal advice, is a papers issued saying the position of the claim. This is sent by the remunerators to both the donees and suppliers. EOBs provide the necessary information about claim payment information and patient duty sums. Every wellness insurance company, including HMOs, is required to supply the insured or subscriber with an Explanation of Benefits in response to the filing of a claim. EOBs are non required when service is provided by a take parting supplier who receives full reimbursement straight from the insurance company, but will be provided upon petition. Each EOB must include the undermentioned: name of the supplier of the service, day of the month of service, designation of the service, supplier ââ¬Ës charge, the sum or per centum collectible after deductibles, co-payment and any other decrease of the sum claimed, telephone figure or reference where an insured may obtain elucida tion, information on how to register an entreaty of a denial of benefits, including the applicable timeframe to register ( Fordney, 2008 ) . You read "Ten Steps Of Billing Process Health And Social Care Essay" in category "Essay examples" Advance Beneficiary Notice. An Advance Beneficiary Notice ( ABN ) is besides known as a release of liability. When a patient is to have a service or an point from a take parting supplier or suppler, that might be denied for medical necessity by Medicare, the supplier or provider must inform the patient and have him or her agree to pay for the denied service in progress. Every infinite on the ABN must be filled in before giving it to the patient to subscribe. Suppliers on the other manus, are non required to give the patient an ABN for services or points excluded from Medicare coverage. ABNs merely use if the patient is in the original Medicare program, and non in a Medicare private wellness program. If the patient does non acquire an ABN to subscribe before the service or point from the supplier, it is non specifically excluded from coverage, and Medicare does non pay for it, so the patient does non hold to pay for it. If the supplier does give the patient an ABN that is signed befor e service or given the point, and Medicare does non pay for it, so the patient will hold to pay the supplier. Medicare considers the appropriate usage of ABNs a conformity issue. When directing in a claim, the HCPCS qualifier -GA must be added to the appropriate codifications to bespeak that the patient has signed the release ( Fordney, 2008 ) . Remittance Advice. Electronic remittal advice ( ERA ) is an on-line dealing about the position of a claim. It gives information on claims paid or denied, and sends a ground to the charge specializer. Managed attention programs pay by either a capitation system or based on the services given to the patient with a statement of remittal or account of benefits ( EOB ) . In the system when payment is based on services rendered, and a statement of remittal or EOB is generated, such statements will enumerate services that have been rendered to patients and normally indicate the sum billed, sum allowed, sum paid, and any co-payment to be made by the patient. By and large patients under managed attention programs do non have an EOB. With Medicaid, if a supplier wants to have an ERA, so a signifier must be completed and sent to the financial agent. If a supplier is utilizing the paper system, so Medicaid will direct a remittal advice ( RA ) with all Medicaid payment cheques. Medicare sends a p ayment cheque along with a nationally standardised papers to take parting doctors called a Medicare RA. On the front side of the RA are position codifications that are the same countrywide, stand foring the ground a claim may non hold been paid in full or was denied, etc. These codifications are defined on the rearward side of the RA. Non-participating doctors besides receive an RA with payment information about unassigned claims ( Fordney, 2008 ) . Engagement Contracts. Participating suppliers ( par ) has a contractual understanding with an insurance program to render attention to eligible donees and so measures the 3rd party straight. The 3rd party remunerator pays its part of the allowed sum, and the supplier measures the patient for the balance non paid by the insurance company, after the excluded part is adjusted off the history. There are some programs though where the take parting supplier is called a member, and they may accept the payment as payment in full, or may be free to measure the patient for any unpaid balance, depending on the contract ( Fordney, 2008 ) . 1.b. Adjudication procedure for remunerators and suppliers. Once a claim has been sent to the patient ââ¬Ës wellness program, the remunerators review the claims through the adjudication procedure. Through this procedure the remunerator puts the claim through a series of stairss to find if it should be paid or non. After these stairss are completed, the remunerator decides to either pay the claim in full, to merely pay some of it, or to deny it wholly. Upon this, a study is sent to the supplier along with payment. If the patient has more than one insurance program, the primary program will direct the balance of the claim to them. Suppliers have contracted agreements with each remunerator hence what the remunerator pays out may non fit the supplier ââ¬Ës fee. Most suppliers so adjust/write off the difference of their fee to what the remunerator pays out. It is every bit of import for the supplier to supervise the claims. The faster the supplier can have payment the better his or her bottom line becomes. To supervise the claim during adjudication, the supplier must cognize the sum of clip the remunerator is allowed to take to react to the claim, and how long the claim has been in procedure. Suppliers have to register the claim within a certain sum of clip after the service, and remunerators have to treat clean claims within the claim turn-around clip agreed upon in the engagement contract ( prompt-pay Torahs ) . Aging is the 3rd portion of claim followup. Producing an aging study lets the supplier cognize how long the remunerator has had the claim. HIPAA 276 is the enquiry that is sent to obtain information on the position of a claim and HIPAA 277 is the response returned by the remunerator. From here the supplier must cognize the timetable for subjecting a corrected claim and how to register a 2nd claim if necessary, how to feed back if a claim has been denied for losing or wrong informations, and how to manage a petition for more information or certificati on ( Valerius, Newby A ; Seggern, 2008 ) . 2. Claims Processing Hospital/Facility Claims Processing Claims Transmission: The infirmary forwards the medical claims to the medical charge squad via a messenger or as scanned paperss. The medical claim must be supported by patient inside informations such as demographics, superbills, charge sheets, insurance confirmation informations, a transcript of the insurance card and any other information refering to the patient ( Fordney, 2008 ) . Retrieval and Checking of Medical Claims: The medical charge staff accesses the medical claims and back uping paperss. All paperss are checked for illegible or losing paperss and the infirmary charge office is notified instantly so that they can re-scan and direct losing paperss ( Fordney, 2008 ) . Medical Cryptography: An of import measure in claims treating is to repair the process and diagnoses codifications for each patient based on criterions such as CPT ( Current Procedural Terminology ) and ICD-9 ( International Classification of Diseases, Ninth Edition ) . The degree of service determines the 5-digit process codification, while the diagnosing codification is based on the medical diagnosing made by the physician ( Fordney, 2008 ) . Charge Creation: Medical Billing professionals will so make appropriate medical claims based on charge regulations refering to specific bearers and locations. All medical claims must be created within agreed turnaround times ââ¬â by and large 24 hours. A thorough audit and checking of the completed medical claims is done at multiple degrees. The medical claims are checked for right and complete information, right process and diagnosing codifications, and the genuineness of all other relevant information about the patient, since incomplete/incorrect information is one of the individual most common grounds for rejection of medical claims ( Fordney, 2008 ) . Medical Claims Audit: A thorough audit and checking of the completed medical claims is done at multiple degrees. The medical claims are checked for right and complete information, right process and diagnosing codifications and genuineness of all other relevant information about the patient since incomplete/incorrect information is one the individual most common ground for rejection of medical claims ( Fordney, 2008 ) . Medical Claims Transmission: Medical claims created are filed for follow up before they are sent electronically to the claims transmittal section with all relevant information on each medical claim ( Fordney, 2008 ) . Claims Submission to Insurance Agencies: The audited, listed and recorded medical claims are printed out and dispatched to allow Insurance Agencies or governmental sections, with any fond regards or back uping paperss that may be required for colony ( Fordney, 2008 ) . Follow-up and Settlement: This involves the concluding phases where the medical charge squad follows up systematically with the insurance companies and payment bureaus until the concluding colony is disbursed ( Outsource2india, 2010 ) . Reprinted from Outsource2india, 2010 Physician/Provider Claims Processing Data entry of patient demographics, mentioning doctor, CPT and ICD Codes, and Modifier ( s ) is entered into the medical charge package Scan the paperss for charge mistakes and rectify them if needed Adjudicate client claims for truth Preparation of Explanation of Benefits ( EOBs ) Submit and file the claim with the insurance company Follow up on the claims with the insurance company Apprise biller of the position of the claim Process denied claims and re-adjudicate them for claims entry ( Outscource2india, 2010 ) Comparison of Commercial, Managed Care and Federal Insurance Plans Commercial wellness insurance covers medical disbursals and disability income for the Insured and are sold for by net income bearers. Policies vary in sums harmonizing to the types of specific coverage that they provide. It is besides coverage that provides two types of benefits ââ¬â disablement income and medical disbursals ( answers.com ) . Managed Care Insurance feature is the inducement for the insured to remain within a specific web of wellness attention suppliers. Managed attention plans fall into 3 basic types: HMO, PPO, and POS. HMOs provide medical intervention on a postpaid footing, which means that HMO members pay a fixed monthly fee, irrespective of how much medical attention is needed in a certain clip period. A PPO is made up of physicians and or infirmaries that provide medical service merely to a specific group and a system where the patient pays no deductible and normally merely a little co-payment when they use a wellness attention supplier within their web ( answers.com ) . Federal Insurance plans. One of the most outstanding characteristics of the Federal Employee Health Benefit Program ( FEHBP ) is the picks it allows. There are three types of programs: fee-for-service and preferable supplier organisation ( PPO ) , normally offered combined, HMOs, and high deductible wellness insurance programs and other consumer-driven programs. In the FEHBP, the federal authorities sets minimum criterions and if met by an insurance company, allows it to take part in the plan. The consequence is legion viing insurance programs that are available to federal employees. The FEHBP has frequently been proposed as a theoretical account for national wellness insurance and sometimes as a plan that could straight inscribe the uninsured ( opm.gov ) . Major Payment and Reimbursements A Prospective Payment System ( PPS ) is a method of reimbursement in which Medicare ( CMS ) payment is made based on a predetermined fixed sum. The payment sum for a peculiar service is derived based on the categorization system of that service, such as diagnosis-related groups ( DRG ) for inpatient infirmary services.A DRGs have been used in the US since 1983 to find how much Medicare pays the infirmary, since patients within each class are clinically similar, and will utilize the same degree of hospital resources ( Fordney, 2008 ) . In the prospective payment method, payment rates for health care services are established in progress for a specific clip period. Two types of prospective payment methods are per-diem and case-based payment. In per-diem, the 3rd party remunerator reimburses the supplier with a fixed rate for each twenty-four hours a covered patient is hospitalized. In instance based, 3rd party remunerators reimburse suppliers per instance instead than for each service or per diem ( Casto, Layman, 2006 ) . CMS besides uses separate PPSs for reimbursement to acute inpatient infirmaries, place wellness bureaus, hospice, hospital outpatient, inmate psychiatric installations, inmate rehabilitation installations, long-run attention infirmaries, and skilled nursing installations ( CMS.gov ) . Another state ââ¬â Spain During the 1980 ââ¬Ës alterations came to the Spanish health care plan. First they started with a societal security system that assured wellness attention coverage for merely the working and retired people while a combination of common and private organisations ensured basic attention for the remainder of the population. It was nââ¬â¢t until 1997 that DRG coding came into drama for hospital reimbursement. Previously wellness attention was reimbursed harmonizing to a per contact system based on Basic Assistance Units ( Cots, Salvador, Chiarello, Bustins, Castells, ( n.d. ) ) . DRG payment systems were foremost used in Catalonia in 1997. They adopted the CMS DRG coding version. Hospitals received an sum per instance depending on the comparative mean DRG weight of all infirmary discharges. The infirmary comparative ration is multiplied by a fixed sum that is published yearly. Catalonia Health sets the discharge monetary values for each comparative resource strength ( IRR ) and the construction comparative index ( IRE ) every bit good as two burdening per centums. IRE reflects the infirmary ââ¬Ës construction degree, while the degree of the infirmary ââ¬Ës ingestion of resources ( IRR ) is defined by DRG discharge weights coded with CMS DRGS ( Cots, Salvador, Chiarello, Bustins, Castells, ( n.d. ) ) . Outline Different PPS in the United states Physician attention groups ( PCHs ) PPS method for physician services in ambulatory scenes visit based classified services harmonizing to clinical similarity and scene includes patients from all age groups and from parts of the universe with instance mixes of diseases and differing forms of health care bringing Pediatric Modified Diagnosis Related Groups ( PM-DRGs ) for newborns and paediatric patients developed by National Association of Children ââ¬Ës Hospitals and Related Institutions All Patient DRGs ( AP-DRGs ) categorizations for neonatal, paediatric, bad obstetrical, multiple injury, organ graft, and ventilator-dependent patients allows accurate comparings of patients in footings of length of stay, resource ingestion and results International refined DRGs ( IR-DRGs ) inpatient categorization system designed for footing of payment of international health care Clinical hazard groups ( CRGs ) predicts future health care outgos capitated payment system includes all age groups fee for service reimbursement and episode of attention reimbursement based on unit of payment ( Casto, Layman, 2006 ) Acute Inpatient PPS each instance is categorized into a diagnosis-related group ( DRG ) each DRG has a payment weight assigned to it, based on the mean resources used to handle Medicare patients in that DRG basal payment rate is multiplied by the DRG comparative weight. Home Health PPS Medicare pays place wellness bureaus ( HHAs ) a preset base payment adjusted for the wellness status and attention demands of the donee payment is besides adjusted for the geographic differences in rewards for HHAs across the state. instance mix accommodation for the wellness status, or clinical features, and service demands of the donee provide HHAs with payments for each 60-day episode of attention for each benefit Inpatient Psychiatric Facilities PPS paid under the infirmary inmate prospective payment system ( PPS ) certain types of forte infirmaries and units were excluded from PPS because the PPS diagnosing related groups do non accurately history for the resource costs for the types of patients treated in those installations Facilities originally excluded from PPS included rehabilitation, psychiatric, kids ââ¬Ës, malignant neoplastic disease, and long term attention infirmaries, rehabilitation and psychiatric infirmary distinguishable portion units, and infirmaries located outside the 50 provinces and Puerto Rico ( BBRA ) ( Pub.L. 106-113 ) , directed the development of a per diem PPS for inmate psychiatric services furnished in infirmaries and exempt units. Inpatient Rehabilitation Facilities PPS authorizes the execution of a per discharge prospective payment system ( PPS ) , utilize information from a patient appraisal instrument ( IRF PAI ) to sort patients into distinguishable groups based on clinical features and expected resource demands. Separate payments are calculated for each group, including the application of instance and installation degree accommodations. Long-Term Care Hospital PPS a per discharge system with a diagnosis-related group ( DRG ) based patient categorization system reflects the differences in patient resources and costs the Secretary shall analyze, and may supply for, accommodations payments to DRG weights, country pay accommodations, geographic reclassification, outliers, updates Skilled Nursing Facilities PPS payment rates are adjusted for instance mix and geographic fluctuation in rewards screen all costs of supplying covered SNF services ( everyday, accessory, and capital-related costs ) . Inpatient PPS PC Pricer infirmary is paid a fixed sum for each patient discharged in a Diagnosis Related Group ( DRG ) fixed sum is intended to cover the cost of handling a typical patient for a peculiar DRG. The PPS Pricer package, calculates discharges from October 1 through September 30 for a given financial twelvemonth ( CMS.gov ) . 6.Local Medical Review Local medical reappraisal policies are developed to assist suppliers and providers in subjecting right claims for payment. Local policies outline when and under what conditions a service, point, or supply is considered medically sensible and necessary, every bit good as the methods contractors will utilize to reexamine claims. These policies are the foundation of the reappraisal procedure. They define the service, decides when a service is sensible and necessary, outlines any coverage standards or specific certification demands, provides specific coding or modifier information and provides mentions upon which the policy is based. CMS requires that local policies be consistent with national guidelines, hence utilizing an consultative commission of medical professionals within Medicare and the medical community, LMRPs is developed. Once they are developed and implemented, LMRPs so provides the determination devising standards for any claim reappraisal and payment determinations. With e ach province holding its ain Medicare contractor, A consequences in each province holding its ain LMRP Local Medical Review Policies ( LMPR, 2010 ) . 7.HIPAA Privacy and Security Rule HIPAA privateness regulation applies to protected wellness information ( PHI ) in any signifier or medium while the Security Rule covers merely PHI that is electronically stored or transmitted by covered entities. The Security Rule ( SR ) has a broader enterprise than the confidentiality focal point of the Privacy Rule. This Security Rules aims at guaranting the unity and handiness of electronic PHI excessively. The Security Rule has to turn to issues such as informations backup, catastrophe recovery and exigency operations. SR has to do certain that covered entities that collect, maintain, use or transmit PHI in electronic signifier must build sensible and appropriate administrative, physical and proficient precautions that guarantee unity, handiness and confidentiality. Such processs must supply protection against any moderately awaited menaces or jeopardies. The Security Rule besides includes a criterion for electronic signatures ( Fordney, 2008 ) . 8.Classifications, Taxonomies, Terminologies and Terminologies Taxonomies are defined as the scientific discipline of categorization. These are the numeral and alpha supplier forte 10 figure codifications which are assigned to sort each wellness attention supplier. Taxonomy codifications are necessary because some institutional suppliers may non take to use for a alone national supplier figure for each of its subparts. The type of forte could impact the doctor ââ¬Ës wage depending on the contract with the remunerator ( Fordney, 2008 ) . Categorizations are legion in the claims processing. There is the categorization of diseases, and categorization of patients ââ¬â outpatient, inmate, and ambulatory patients, to call a few. Everything is put into a categorization which if used and understood, helps the claims processor with truth ( Fordney, 2008 ) . Terminologies are footings abbreviated to initials. In claims insurance there are EOB, ERA, HMO, DRG, CPT, APG, AVG, MDC, AMA, CMS, EDI, ED, etc. It ââ¬Ës the alone linguistic communication spoken by claim processors. A terminology can hold several significances therefore it is of import to cognize which terminologies are non acceptable to a installation. Besides, when in uncertainty, inquire a physician or other medical professional what the abbreviation means ( Fordney, 2008 ) . In claims treating nomenclatures such as EOBs ( Explanations of Benefits ) , EOMB ( Explanation of Medicare Benefits ) , ERA ( Electronic Remittance Advice ) , RA ( remittal advice ) are illustrations. These are words that are easy understood throughout the profession ( Fordney, 2008 ) . Office of Inspector General OIG undertakes countrywide audits, every bit good as probes and reviews to reexamine the claim entry procedure of suppliers and reimbursement forms of the plans. The presence of an OIG conformity plan can significantly relieve imposed punishments in the event of an OIG audit or other finds of deceitful charge activities. A comprehensive auditing and monitoring plan will assist minimise the hazard of fraud and maltreatment by placing hazard countries ( igo.state.gov ) . Quality Improvement Organization in Michigan MPRO is a non-profit-making organisation and serves as the quality betterment organisation ( QIO ) for Michigan since 1984. It is contracted with the Centers for Medicare A ; Medicaid Services. Its charge is: Work with Michigan Medicare suppliers to better the quality of attention for its endorsers. Promote all Michigan Medicare suppliers to follow grounds based medical specialty in all scenes. Protect the unity of the Medicare Trust Fund, by doing certain that Medicare pays merely for goods and services that are medically necessary that are performed in a proper medical scene. Protect the endorsers by look intoing their ailments and entreaties. QIO besides provides advisory services, medical and utilization reappraisals, informations analysis to federal bureaus, province Medicaid and public wellness bureaus, health care installations, and private wellness programs and 3rd party remunerators. QIO consists of a mixture of physician referees, clinical quality betterment and patient safety experts and statisticians. QIO serves infirmaries, nursing places, place wellness attention, physician offices and managed attention scenes ( MPRO.org ) . MPRO ââ¬Ës wellness attention quality betterment plans include legion preparations and go oning instruction events for Michigan suppliers across all scenes. Many events are free and Continuing Education Creditss are besides available. MPRO assists Michigan Medicare suppliers ( free of charge ) to better the quality and bringing of their wellness attention by the execution of evidence-based medical specialty that improves procedures and results. Areas of coverage include: Beneficiary Protection Patient Safety Prevention To better quality, safety and efficiency, MPRO publishes booklets for Medicare donees, explicating their rights as a donee ( MPRO, org ) . Other countries of service include: Breast Cancer and Cervical Cancer Control Program ( BCCCP ) Independent Medical Review Informal Dispute Resolution ( IDR ) Long Term Care Remediation Care Compliance Solutions for Long Term Care Providers Medicaid Fee-for-Service Utilization Review Program External Quality Review ( EQR ) MPRO is carry oning a Care Transitions undertaking in the mid Michigan country ( specifically, Clinton, Eaton and Ingham counties ) to measurably better the quality of attention of Medicare donees who transition between attention scenes. MPRO focuses on bettering coordination of attention between suppliers and across the continuum of attention by advancing seamless passages from the infirmary to place, skilled nursing attention, place wellness attention or other suppliers to forestall evitable readmission to the infirmary ( MPRO.org ) . The end of the Prevention Theme is to better the quality and frequence of preventative wellness attention services in order to optimise beneficiary quality of life and wellness attention efficiencies ( MPRO.org ) The Prevention Theme focuses on the undermentioned clinical subjects: Breast Cancer Colorectal Cancer ( CRC ) showing Influenza Immunizations Pneumococcal Immunizations Professionalism in Health Care Professionalism ââ¬â Hard to specify, but you know it when you see it. Medical moralss are non Torahs, but criterions of behavior by and large accepted as moral guidelines for behaviour, by which a professional may mensurate the decorousness of his or her behavior in relationship with patients, doctors, colleagues, the authorities, and insurance companies. Acting with ethical behaviour agencies to transporting out duties with unity, decency, honestness, competency, consideration, regard, equity, trust, and bravery. The American Medical Association ( AMA ) adopted a codification of moralss for the benefit of the wellness professional in 1980. The Internet Health Coalition developed an eHealth Code of Ethics to protect patient ââ¬Ës information on the Internet ( Fordney, 2008 ) . An person must hold a assortment of features or qualities to work good as an insurance charge or coding specializer. Some of these qualities are: Strong critical thought and comprehensive reading accomplishments Logical and practical mind every bit good as a originative job convergent thinker Good organizational accomplishments Detail oriented One ââ¬Ës properties, accomplishments, personal image and behavior all contribute to professionalism ( Fordney, 2008 ) . Webster ââ¬Ës Collegiate Dictionary defines professionalism as ââ¬Å" the behavior, aims or qualities that characterize or mark a profession or a professional individual â⬠. All professionals portion common features and a codification to stay by. But it is non what we do as a professional, but how we do it, that defines the medical professionalism. It is the unconditioned lovingness of the patient, irrespective of their ability to pay or their station in life ( Fordney, 2008 ) . Most everyone knows instinctively what is meant when they hear the words ââ¬Å" he ââ¬Ës so professional. â⬠This evokes an image of high competency and high moralss ; person commanding regard. All countries of professionalism has a codification of behavior, it is non alone to the medical profession. This codification is the moral compass that keeps us on the consecutive and narrow. It will be our moralss that will separate us as a true professional ( Fordney, 2008 ) . Standards of Ethical Cryptography Coding professionals should: Apply accurate, complete, and consistent cryptography patterns for the production of high-quality health care informations. Report all health care informations elements ( e.g. diagnosing and process codifications, nowadays on admittance index, discharge position ) required for external coverage intents ( e.g. reimbursement and other administrative utilizations, population wellness, quality and patient safety measuring, and research ) wholly and accurately, in conformity with regulative and certification criterions and demands and applicable functionary coding conventions, regulations, and guidelines. Assign and study merely the codifications and informations that are clearly and systematically supported by wellness record certification in conformity with applicable codification set and abstraction conventions, regulations, and guidelines. Question supplier ( physician or other qualified health care practician ) for elucidation and extra certification prior to code assignment when there is conflicting, uncomplete, or equivocal information in the wellness record sing a important reportable status or process or other reportable informations component dependant on wellness record certification ( e.g. nowadays on admittance index ) . Garbage to alter reported codifications or the narrations of codifications so that significances are misrepresented. Garbage to take part in or back up cryptography or certification patterns intended to unsuitably increase payment, measure up for insurance policy coverage, or skew informations by agencies that do non follow with federal and province legislative acts, ordinances and official regulations and guidelines. Facilitate interdisciplinary coaction in state of affairss back uping proper cryptography patterns. Advance coding cognition and pattern through go oning instruction. Garbage to take part in or hide unethical cryptography or abstraction patterns or processs. Protect the confidentiality of the wellness record at all times and garbage to entree protected wellness information non required for coding-related activities ( illustrations of coding-related activities include completion of codification assignment, other wellness record information abstraction, coding audits, and educational intents ) . Demonstrate behaviour that reflects unity, shows a committedness to ethical and legal cryptography patterns, and Fosters trust in professional activities ( AHIMA.org ) . Revised and approved by the House of Delegates 09/08. All rights reserved. Reprint and cite merely with proper mention to AHIMA ââ¬Ës writing. The Federal Register The Federal Register is the day-to-day official diary of the Federal Government of the United States that contains public notices of authorities bureaus. The Federal Register is compiled by the Office of the Federal Register ( within the National Archives and Records Administration ) and is printed by the Government Printing Office. Since it is a publication of the U.S. Government, there are no copyright limitations on the Federal Register. It is in the public sphere and contains proposed new regulations and ordinances, Final regulations, alterations to bing regulations, and notices of meetings and adjudicative proceedings. This is a good mention for alterations in the wellness industry and maintaining abreast of approaching alterations. Example of a concluding regulation: Health Insurance Reform: Alterations to Electronic Data Transaction Standards and Code Sets AGENCY: Office of the Secretary, HHS. Action: Concluding regulation. Summary: In this concluding regulation, we respond to public remarks received and finalize commissariats applicable to electronic informations dealing criterions from two related proposed regulations published in the May 31, 2002, Federal Register. We are besides following proposed alterations to implementation specifications for wellness attention entities and others. In add-on, we are following alterations to implementation specifications for several electronic dealing criterions that were omitted from the May 31, 2002, proposed regulations. Effective Dates: These ordinances are effectual on March 24, 2003. Aà §164.500 [ Amended ] 6. Aà § In 164.500 ( B ) ( 1 ) ( four ) , take the words â⬠including the appellation of wellness attention constituents of a covered entity â⬠. Aà § 165.501 [ Amended ] 7. In Aà §164.501, the definitions of the undermentioned footings are removed: Covered maps Disclosure, Individual, Organized wellness attention agreement, Plan sponsor Protected wellness information, Required by jurisprudence, and Use. Aà § 164.504 [ Amended ] 8. In Aà §164.504, the undermentioned alterations are made: a. The definitions of the undermentioned footings are removed: Common control, Common ownership, Health attention constituent, and Hybrid entity. B. Paragraphs ( B ) through ( vitamin D ) are removed and reserved. Authority: Sections 1173 and 1175 of the Social Security Act ( 42 U.S.C. 1329d-2 and 1320-4 ) . Dated: January 13, 2003. Tommy G. Thompson, Secretary. [ FR Doc. 03-3877 Filed 2-13-03 ; 8:45 am How to cite Ten Steps Of Billing Process Health And Social Care Essay, Essay examples
Sunday, December 8, 2019
Harlequin Enterprises the Mira Decisions free essay sample
The primary issue facing Harlequin is the steady loss of share in a growing womens fiction market, due to the growing popularity of single-title novels. With the volume sales dependence that is inherent in series publishing, the unit sales stalling that occurred in the late 80ââ¬â¢s and early 90ââ¬â¢s acted as a warning signal to Harlequin. A change in pricing strategies enabled revenues to continue to rise, but this was a short-term solution and Mira has the potential to become a long-term solution. However, there are a number of issues surrounding the launch of Mira. As the worldââ¬â¢s largest publisher of romance fiction, Harlequin has a strong global foothold in series publishing with a presence in more than 100 international markets and 23 languages. Indeed, Harlequin has been able to create high barriers to entry in the series market through the development of brand loyalty and excellence in product quality and supply chain management. Brand loyalty comprises a strong readership base, which has been cultivated through brand recognition, trust, and long-term relationships. This is evidenced by the direct-to-reader Book Club, which currently provides 3/8 of US Sales at significantly higher margins than indirect sales. The low-price, consistent, high-quality product is well packaged and positioned ideally to take advantage of customer expectations, supported by a large and capable author/editor base. Standardization has enabled Harlequin to take advantage of significant economies of scale in printing, distribution and advertising; and simplifies retailersââ¬â¢ positioning and marketing strategies. While standing order distribution enables Harlequin to more accurately predict sales and returns, and therefore benefit from predictable cost-based accounting practices to achieve better margins. However, with limited diversification, Harlequin has little expertise in the broader realm of womenââ¬â¢s fiction outside of the romance genre, which may limit their abilities to select and develop successful authors and titles, as was the case with the 1987 Worldwide Library failure. Although, the Worldwide experience gives Harlequin a true appreciation of their strengths and provides a strong foundation from which to avoid future mistakes. Harlequinââ¬â¢s inferior presence in traditional retail environments for single-title novels and limited advertising portfolio centred on print media somewhat restricts their sales to their existing, or stereotypical, customer base. Existing distribution partnerships are unlikely to resolve this issue and may force Harlequin to seek out new partnerships and/or mechanisms. According to the market research, ââ¬Å"customers were reading as many single-title romance and womens fiction books as series romances. This implies that there is significant overlap with other subject areas and market segments within Harlequinââ¬â¢s existing readership base and it should be possible for Harlequin to cultivate their customer loyalty and translate it to direct-to-reader sales in other genres. Mira also provides the opportunity for authors to develop beyond the series format without moving to another publisher, and still remain available to the Harlequin series genre. This promotes employee lo yalty and job satisfaction, while allowing Harlequin to invest in promoting individual authors and benefit from the cross-segment marketing. The overheads that Mira would incur, although substantial, would remain competitive with other publishers and would benefit from Harlequinââ¬â¢s global infrastructure. Foreign language markets, in particular, would be accessible to Mira through the use of existing translation services, distribution networks and retail relationships. Mira would also provide Harlequin the opportunity to create economies of scale through the centralization of rights acquisition activities already being undertaken in some international subsidiaries. Conversely, Mira represents an extremely high risk undertaking for Harlequin with significantly higher costs for production, distribution and marketing. A single-title novel is a unique product, which requires a publisher to generate higher per-unit sales volumes; create individual design, marketing and promotion campaigns; and provide higher returns to authors and third parties. Production changes, at least in terms of product dimensions, could have significant unforeseen impacts on the economies of scale currently enjoyed within the production and distribution supply chains. If Mira is to compete with existing single-title publishers, long-term author contracts, royalties and advances could put extreme financial pressure on Harlequin and represent a significant level of investment, which may or may not be realizable in the long-term. Therefore, the failure of a single-title novel to achieve break-even sales targets has far-reaching consequences; and can seriously damage reputations upon which future sales would depend. Nevertheless, the most significant threat to the success of Mira is its potential in the US market. The truce with Simon Schuster achieved at the end of the Romance Wars may not be sustainable, if Harlequin launches Mira in direct competition with SS in single-title publishing. This situation would be especially difficult given that Harlequin is entirely dependent on SS for distribution of its series titles within the US market, and its lack of experience with mainstream retailing avenues. By pursuing Mira, Harlequin risks losing a highly efficient and profitable relationship with SS and having to completely redevelop its distribution chain within the US. Upon consideration, Harlequin has the resources and capabilities it needs in order to succeed with Mira. Although the company currently has a different business model, it has the same basic components and critical resources necessary to create and manufacture the product. The author/editor base that Harlequin has at its disposal represents a considerable asset, and somewhat mitigates the risk of talent selection and development that can be associated with single-title novels. Historic market positioning and the reputation of Harlequin as a romance eries publisher may overshadow attempts to create the Mira brand; but Harlequin has reached the point where it must expand beyond the romance genre. The direct-to-reader sales, marketing and distribution mechanisms would require few adjustments or adaptations, and would provide Harlequin with an ideal test market from which to make the leap into the mainstream. Existing production and distribution expertise would sustain development of Mira , while Harlequin spends time putting mainstream distribution mechanisms and publicity expertise into place. It is conceivable that successful single-title authors who published their early works with Harlequin could be convinced to return to Harlequin, depending on the financial incentives; but, this is a long-term question, governed by authorsââ¬â¢ contractual obligations and the success of Mira in the short-term. However, the back-list of novels created by successful authors who published their early works with Harlequin comprises an easily marketable, cost-effective and potentially profitable resource, that would enable Mira to capitalize on established reputations and in-direct publicity. The downside is that Mira may risk alienating or offending fans of established authors, by publishing works that did not meet reader expectations because of their quality or adherence to Harlequin conventions. Therefore, I would recommend that Harlequin perform a limited launch of Mira by re-developing titles in their back-list and generating direct-to-reader sales through the Book Club, while it explores global distribution and marketing relationships. References: Richard Ivey School of Business Case Harlequin Enterprises: The MIRA Decision #9B03M007
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